Bassam Abdelnaser • CEO
About Ajwan
Ajwan is a leading company in the field of trade and distribution of high-quality premium dates in all its varieties. Ajwan cultivates, packs, and produces its various products using the latest advanced technologies. Ajwan also dedicates its efforts to providing high-quality products and services to its customers.
Our Vision
Our vision at Ajwan is to be the leading company in date production and distribution in Egypt. We strive to exceed our customers’ expectations by offering a diverse range of high-quality date products that meet different preferences and tastes.
Our Mission
Our mission is to cultivate and provide the finest dates while preserving their freshness, naturalness, and nutritional value. Ajwan advances through innovation, sustainable solutions, customer-centric approach, and seeks to contribute to the well-being of individuals and communities by providing healthy date options and products.
Our Values
Quality
We are committed to maintaining the highest quality standards in all the products we offer to our customers.
Integrity
Ajwan operates with honesty, transparency, and respect, cultivating mutual trust with its customers for a long-term relationship.
Innovation
We embrace innovation and constantly explore new technologies and methods to enhance the cultivation, production, and packaging processes of dates and date-based products.
Sustainability
We consider sustainable practices and environmental care as priorities, aiming to reduce our environmental footprint and promote good agriculture and packaging systems.
Customer First
Our customers are at the core of everything we do, and we strive to exceed their expectations by providing exceptional products and services.
Our Goals
Market Leadership in Egypt
We aspire to become the largest date producer in Egypt, offering a wide range of high-quality dates to meet the diverse demands of local customers.
Global Expansion
We aim to expand our market reach beyond Egypt by exporting our premium Egyptian dates to customers worldwide, establishing Ajwan as a trusted global brand.
Product Diversification
We seek innovation and expansion of our product portfolio to include a variety of date-based products such as ma’amoul, biscuits, chocolate-covered dates, catering to diverse consumer preferences.
Excellence
We strive for excellence in all stages of production by investing in advanced technologies, efficient logistical services, and reliable quality control measures to ensure exceptional quality of our products.
Customer Satisfaction
Ensuring customer satisfaction is one of Ajwan core values and key objectives. Ajwan always aims to provide the best varieties of dates, competitive prices, exceptional customer service, and timely delivery that suits our customers.